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Going negative : how attack ads shrink and polarize the electorate  Cover Image Book Book

Going negative : how attack ads shrink and polarize the electorate / Stephen Ansolabehere, Shato Iyengar.

Ansolabehere, Stephen. (Author). Iyengar, Shanto. (Added Author).

Record details

  • ISBN: 0684822849
  • Physical Description: viii, 243 p. : ill. ; cm.
  • Publisher: New York : The Free Press, 1995.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Subject: Advertising, Political > United States.
Political campaigns > United States.
Negativism

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