Going negative : how attack ads shrink and polarize the electorate / Stephen Ansolabehere, Shato Iyengar.
Record details
- ISBN: 0684822849
- Physical Description: viii, 243 p. : ill. ; cm.
- Publisher: New York : The Free Press, 1995.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
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Subject: | Advertising, Political > United States. Political campaigns > United States. Negativism |
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