On his first day at Turner King, David Stewart quickly realizes that the world of international PR (affectionately, perhaps ironically, known as "the dark side") is a far cry from his previous job on Parliament Hill. For one, he missed the office memo on the all-black dress code; for another, there are enough acronyms and jargon to make his head spin. Before he even has time to find the washroom, David is assigned a major project: devise a campaign to revitalize North America's interest in the space program, maybe even show NASA's pollsters that watching a shuttle launch is more appealing than going out for lunch with friends. The pressure is on, and before long, David finds himself suggesting the most out-of-this-world idea imaginable: a Citizen Astronaut lottery that would send one Canadian and one American to the International Space Station. Suddenly, David's vaulted into an odyssey of his own, navigating the corporate politics of a big PR agency; wading through the murky but always hilarious waters of Canada-U.S. relations; and trying to hold on to his new job while still doing the right thing.